DIDAR MASTERCLASS 02
10 sessions · Tuesdays 10:00 AM–12:00 PM · 10 participantsVISUAL IDENTITY & BRAND BOOKBranding Design
with Mohsen Asgari
An in-person, workshop-led masterclass for designing a coherent visual-identity system and developing it into a professional Brand Book, using Adobe Illustrator, ChatGPT, and direct feedback from Mohsen Asgari.
About the programme
A visual identity becomes professional when it works as a usable system.
This is not simply graphics-software training. Participants learn the design logic, visual coherence, practical application, and documentation required to turn brand elements into a comprehensive guide that preserves quality across touchpoints.
What you take away
From disconnected visual choices to one coherent, presentable Brand Book.
Visual-identity logic
Connect concept, audience, brand character, and visual decisions rather than relying on taste alone.
Identity system
Design and evaluate logo, colour, typography, image, pattern, and other elements as one coordinated system.
Application rules
Define correct and incorrect use, proportions, spacing, composition, and the behaviour of the identity across touchpoints.
AI-assisted research and ideation
Use ChatGPT for research, sharper questions, organising ideas, and challenging decisions—not as a substitute for design judgement.
Professional critique
Develop exercises and the final project through direct feedback, analysis of recognised Brand Books, and a specialist guest session.
Portfolio-ready outcome
Create a coherent, presentable Brand Book that can serve as a final project, professional portfolio piece, or real brand guideline.
Proposed learning areas
10 sessions to design a visual identity and develop a Brand Book through learning, practice, and feedback.
These learning areas are covered across 10 sessions. Regular sessions last 2 hours; practical sessions may last up to 4 hours.
- 01
Visual identity as a system
Understand the role of identity, coherence, practical use, and the relationship among brand elements.
- 02
Research, concept, and ideation
Frame the problem, collect references, develop a conceptual direction, and use ChatGPT practically in research and idea development.
- 03
Designing identity elements
Work with logo, typography, colour palette, image, pattern, and the rules that create a coherent visual language.
- 04
Turning design into guidelines
Define usage logic, restrictions, correct and incorrect examples, and identity behaviour across media and touchpoints.
- 05
Developing the Brand Book
Structure, lay out, and produce a comprehensive, professional, presentable document in Adobe Illustrator.
- 06
Critique, refinement, and presentation
Analyse recognised examples, especially in gold and jewellery, receive instructor and guest feedback, and prepare the final presentation.
Final project
Final Brand Book
Each participant designs and develops a comprehensive visual-identity guideline as a coherent, presentable Brand Book. Whether the final project uses a real brand or a fictional brief is still being decided and will be confirmed before the course starts.
Who is it for?
- Graphic designers at beginner to intermediate level.
- People interested in visual identity and branding.
- Members of brand, marketing, and content teams.
- Founders and owners of emerging businesses and brands.
- Anyone who wants to learn Brand Book design through a structured, project-based process.
Who is it not for?
- Anyone with no basic familiarity with common graphics tools and file formats.
- Anyone unable to work at a basic level in Adobe Illustrator.
- Anyone looking only for software commands, ready-made templates, or an outcome without practice and critique.
- Anyone unable to bring a personal laptop and develop the project throughout the course.
Instructor
Mohsen Asgari
Branding designer and creative directorMohsen Asgari is a branding designer and creative director whose work treats identity as more than a standalone logo: marks, typography, colour, image, motion, and spatial experience become one coherent language. His portfolio spans Tina Shams, DIDAR GOLD, ŌN Project, The Tbilisi Edition, Bazzelli, and Fereshteh Rostamian. Branding Design turns that approach into a workshop process for designing a visual identity and documenting it as a Brand Book.
Selected work
Six projects. Six different scales of identity building.
The selection opens with three projects directly connected to DIDAR and jewellery: Tina Shams, DIDAR GOLD, and ŌN Project. Mohsen Asgari designed the logo and identity for all three. Fereshteh Rostamian, The Tbilisi Edition, and Bazzelli extend the view across jewellery, hospitality, and fashion.
Tina Shams
Jewellery · Logo & brand identity
View project
DIDAR GOLD
B2B jewellery platform · Logo & brand identity
View project
ŌN Project
Cultural destination · Logo & brand identity
View project
Fereshteh Rostamian
Jewellery · Visual identity
View project
The Tbilisi Edition
Hospitality · Brand identity
View project
Bazzelli
Fashion · Brand identity
View projectFour project images come from Mohsen Asgari’s official portfolio; the Tina Shams and DIDAR GOLD logos come from the brands’ official sources.
Course information
Class schedule, capacity, and tuition
Mohsen Asgari leads 10 in-person sessions on Tuesdays from 10:00 AM to 12:00 PM, Tehran time. Regular sessions last 2 hours; practical sessions may last up to 4 hours. Capacity is 10 participants, and tuition for the full course is 85,000,000 toman per participant. The proposed start is Late Shahrivar 1405 (September 2026); contact the reservation coordinator for the exact start date and payment terms.
- Instructor
- Mohsen Asgari
- Format
- In person, workshop-led, project-based
- Proposed start
- Late Shahrivar 1405 (September 2026)
- Sessions
- 10 sessions
- Day and time
- Tuesdays, 10:00 AM–12:00 PM · Tehran time
- Session duration
- 2 hours; practical sessions up to 4 hours
- Capacity
- 10 participants
- Tools
- Adobe Illustrator and ChatGPT
- Participant equipment
- Personal laptop
- Tuition per participant
- 85,000,000 toman
Frequently asked questions
Frequently asked questions
Is this masterclass only about logo design?
No. A logo is one part of an identity. The programme focuses on designing a coherent visual system and documenting its usage rules in a Brand Book.
What is the final outcome?
Each participant develops a coherent, presentable Brand Book that can serve as a final project, professional portfolio piece, or real brand guideline.
What are the start date, capacity, and tuition?
Capacity is 10 participants, and tuition for the full course is 85,000,000 toman per participant. The proposed start is Late Shahrivar 1405 (September 2026); the reservation coordinator will confirm the exact start date.
How many sessions are there, and when do they take place?
10 sessions, on Tuesdays from 10:00 AM to 12:00 PM, Tehran time. Regular sessions last 2 hours; practical sessions may last up to 4 hours.
Does this form reserve a seat?
No. It records interest only and does not confirm enrolment.
Reservations & contact
Reserve a place or ask about the course.
If calling is not convenient, complete the online form and the DIDAR team will contact you.