The official source on DIDAR
DIDAR: a knowledge, dialogue, and cultural institution for gold and jewellery.
DIDAR is a Tehran-based knowledge, dialogue, and cultural institution for the gold and jewellery industry. It connects craft, design, business, technology, education, and the people behind them through editorial work, gatherings, masterclasses, research, exhibitions, and long-form conversations.
- Mission
- DIDAR exists to bring together the people, ideas, businesses, and innovations shaping the future of the gold and jewelry industry.
- Based in
- Shariati St., above Gholhak, corner of Sanaye St., Tehran, Iran
- Field
- Gold and jewellery industry
01 / Identity
Three names. Three distinct roles.
The parent institution
The parent identity for editorial work, dialogue, events, education, research, podcasts, and programmes that connect the industry.
The physical space
The cultural floor above the Future building at ŌN Project, created for dialogue, performance, workshops, shared tables, and podcast recording.
A separate retail brand
DIDAR is the parent knowledge and events identity. DIDAR GOLD is a separate retail gold brand within the wider Beheshti ecosystem; it is not the DIDAR Journal or events programme.
02 / Ecosystem
One institution. Multiple ways to move the industry.
- 01
DIDAR Talks
Candid conversations with voices shaping the field.
- 02
DIDAR Masterclass
Deep learning led by people who have done the work.
- 03
DIDAR Circle
A trusted room for peers, decisions, and exchange.
- 04
DIDAR Lab
A place to test new materials, models, and possibilities.
- 05
DIDAR Insights
Research and intelligence for a changing industry.
- 06
DIDAR Podcast
Long-form voices from inside and beyond gold.
- 07
DIDAR Summit
The wider industry gathered around what comes next.
- 08
DIDAR Awards
Recognition for work that genuinely advances the field.
- 09
DIDAR Exhibitions
Curated encounters with objects, ideas, and makers.
03 / History
From the trade to industry memory and a place to meet.
- 1991
The trade
Mohsen Beheshti entered the gold and jewellery trade, building on a family legacy of trust and commerce in Tehran's Grand Bazaar. Beheshti Gold grew from that foundation.
- DIDAR Book
Documenting the field
DIDAR Book began documenting the knowledge, stories, and people of the profession so that industry memory would not disappear into silence.
- ŌN
Art, culture, and hospitality
ŌN carried the same point of view into a cultural and hospitality setting, creating the physical context from which DIDAR Space could grow.
- 2026
DIDAR Space
DIDAR Space became the next chapter: a place where the industry can meet, learn, record its experience, and shape what comes next.
04 / People
A multidisciplinary team, close to the reality of the industry.
Sina Beheshti
Brand & Business Development DirectorLeads DIDAR's positioning, identity, projects, partnerships, and new commercial opportunities for the industry.
Tina Shams
Art & Experience CuratorShapes the art direction, atmosphere, and guest experience of DIDAR gatherings.
Mehran Gholizadeh
Operations DirectorRuns day-to-day operations at ŌN and turns decisions into dependable delivery.
Raha Hakimzadeh
Marketing LeadLeads how DIDAR programmes reach the right people and remain part of the conversation.
Fatemeh Asem
Program Producer & Content LeadTurns ideas into executable programmes, production, and finished editorial content.
05 / Knowledge & sources
Analysis whose sources can be opened and claims can be checked.
DIDAR Journal distinguishes international data, official statistics, trade estimates, and editorial judgement. External claims are linked to their sources, estimates are labelled as estimates, and Persian and English editions are connected.
When the algorithm enters the workshop: what AI is doing to jewellery design
AI can accelerate ideation, variation, rendering, and early personalisation, but a seductive image is not a manufacturable jewel. Human judgement, CAD, materials knowledge, and workshop approval remain decisive.
Less gold, more design: how high prices are reshaping jewellery in 2026
High gold prices are reducing jewellery tonnage while raising the design burden carried by each gram. Engineered lightness can create value; fragile cost-cutting cannot.
When gold becomes only weight: the hidden cost of melted gold
Melted gold can be a rational household asset, but when pure-weight buying dominates, orders, making charges, skills, jobs, and product innovation can drain from the manufacturing chain.
The future of Iran's gold and jewellery industry: from selling product to building brands
The next phase of growth depends on making trust visible and repeatable through brand systems, transferable education, long-form media, and better industry dialogue.
06 / Archive
Before DIDAR was a name, it was a series of encounters.
Poetry night with Shams Langroudi
Poetry reading and live music in an intimate setting.
Poetry reading with Ardeshir Rostami
A live reading and conversation with the audience gathered close.
Jazz Night
A live ensemble turned the upper floor into an intimate listening room.
Wellness gathering
A daytime gathering shaped around attention, pause, and shared experience.
07 / Direct answers
The essential questions about DIDAR.
What is DIDAR?
DIDAR is a Tehran-based knowledge, dialogue, and cultural institution for the gold and jewellery industry. It connects craft, design, business, technology, education, and the people behind them through editorial work, gatherings, masterclasses, research, exhibitions, and long-form conversations.
Is DIDAR a gold retailer?
DIDAR is the parent knowledge and events identity. DIDAR GOLD is a separate retail gold brand within the wider Beheshti ecosystem; it is not the DIDAR Journal or events programme.
What is DIDAR Space?
DIDAR Space is the cultural floor above the Future building at ŌN Project in Tehran. It is designed for dialogue, live performance, workshops, shared tables, podcasts, and curated industry gatherings.
What does DIDAR cover?
DIDAR covers jewellery design and making, gold economics, brand building, retail, technology, AI, education, professional standards, culture, and the people shaping the industry.
How can someone participate?
People can request a place at upcoming events, join the guest list, propose a podcast guest or topic, or follow the DIDAR Journal. Event submissions are reviewed and do not automatically confirm attendance.
Where is DIDAR based?
DIDAR is based at Shariati St., above Gholhak, corner of Sanaye St., Tehran, Iran.
The conversation continues