1 Tir 1405 · Poetry reading and live music
Poetry Night with Shams Langroudi
Shams Langroudi read poetry in an intimate setting, with live music forming part of the evening.
The future of gold, in dialogue
Gold.Made of More.
DIDAR exists to bring together the people, ideas, businesses, and innovations shaping the future of the gold and jewelry industry.
Discover DIDARDIDAR 001The inaugural gathering
An institution for the industry
BEHESHTI — 1991We come from the gold trade. DIDAR was built to give something back to it.
The story began in 1991, when Mohsen Beheshti entered the gold and jewelry trade, drawing on a family legacy of trust and commerce in Tehran’s Grand Bazaar. Beheshti Gold grew from that foundation. DIDAR Book later began documenting the knowledge and people of the field. ŌN carried that point of view into art, culture, and hospitality; DIDAR Gold developed it as a business-to-business platform for the gold and jewellery industry. DIDAR Space is the next chapter: a place for the industry to meet, learn, and shape what comes next.
Today, a multidisciplinary team across management, design, content, production, sales, and events carries the work forward—quietly, collectively, and close to the industry it came from.
DIDAR Space
A cultural floor above the Future building at ŌN Project.
DIDAR Space lives on the upper floor of the Future building at ŌN Project—a flexible setting for conversation, live performance, workshops, shared tables, and the encounters that grow into DIDAR.
One space. Many ways to gather.Collaborate with the space
The DIDAR ecosystem
One institution. Many ways to move the industry forward.
DIDAR turns dialogue into formats that connect knowledge, craft, business, culture, and the people behind them.
01
DIDAR Talks
Candid conversations with the voices shaping the field.
Explore program02DIDAR Masterclass
Deep learning led by people who have done the work.
Explore program
01DIDAR MASTERCLASS 01
55,000,000 TOMAN — REGISTER INTERESTMatrix 9 — from concept to production.
With Mobina Mohammadvali20 three-hour sessions and 60 instructional hours with Mobina Mohammadvali. Sundays, 4:00–7:00 PM; capacity 20 participants; tuition 55,000,000 toman per participant.
Explore the masterclassProgram archive
It started with nights like these.
Shams Langroudi read poetry. Ardeshir Rostami spoke about it. There was live music, and people gathered around one table. These nights are part of DIDAR’s archive.
It started here — 2026
21 Khordad 1405 · Reading and conversation
A Live Reading with Ardeshir Rostami
Ardeshir Rostami brought a live reading into conversation, with the audience gathered close to the voice.
DIDAR Space · Live ensemble
Jazz Night
A live ensemble turned the upper floor of DIDAR Space into an intimate listening room.
DIDAR Space · Daytime gathering
Wellness Gathering
A daytime gathering took shape around attention, pause, and shared experience.
In the making
The space, the program, and the experience are taking shape together.
DIDAR is being built through real rooms, working tables, and the people willing to imagine what an institution for the industry can become.
The first gathering
One table. No stage.
DIDAR 001 is intentionally small and carefully curated. It begins with a shared table, because the first act of an institution should be to listen.
- Curated participation
- Dialogue before speeches
- Identity before scale
DIDAR Podcast
A room made for conversations worth keeping.
DIDAR Podcast records the people, ideas, and lived experience behind the industry—without performance, interruption, or the pressure to turn every thought into a sound bite.
Propose a guest or conversationJoin the DIDAR guest list
An invitation begins with knowing who should be in the room.
Tell us who you are and what you bring to the conversation. Submissions are reviewed by the DIDAR team; completing the form does not automatically confirm attendance.
DIDAR Journal
Ideas worth carrying into the industry.
A growing editorial space for the questions, practices, and people shaping gold beyond the object.
Enter the journal
21Market trust · Investment gold · Professional standards
A new trust standard for gold dealers: what GDAS measures—and what it does not
The first global best-practice framework for retail investment-gold dealers is public. Its assurance programme comes next—and jewellery is explicitly outside scope.
Read the latest analysis01 — Design & Craft02 — Business & Intelligence03 — People & Dialogue
The conversation continues
The future of gold will not be made alone.
DIDAR is being built with the people who believe this industry can become more connected, more intelligent, and more ambitious.