The future of gold, in dialogue
DIDAR exists to bring together the people, ideas, businesses, and innovations shaping the future of the gold and jewelry industry.
Discover DIDARAn institution for the industry
BEHESHTI — 1991We come from the gold trade. DIDAR was built to give something back to it.
The story began in 1991, when Mohsen Beheshti entered the gold and jewelry trade, drawing on a family legacy of trust and commerce in Tehran’s Grand Bazaar. Beheshti Gold grew from that foundation. DIDAR Book later began documenting the knowledge and people of the field. ŌN carried that point of view into art, culture, and hospitality; DIDAR Gold returned it to a contemporary gold business. DIDAR Space is the next chapter: a place for the industry to meet, learn, and shape what comes next.
Today, a multidisciplinary team across management, design, content, production, sales, and events carries the work forward—quietly, collectively, and close to the industry it came from.
Direction
Brand & Business Development Director
Rooted in the gold and jewelry trade, he leads DIDAR’s brand and business development—from defining its positioning and identity to developing projects, partnerships, and new commercial opportunities for the industry.
The working team
Art & Experience Curator
Shapes the art direction, atmosphere, and guest experience of DIDAR gatherings.
Operations Director
Runs day-to-day operations at ŌN, turning decisions into plans and plans into dependable delivery.
Marketing Lead
Leads how DIDAR programs reach the right people and remain part of the conversation.
Program Producer & Content Lead
Turns ideas into a run of show, production, and finished content—from brief to release.
DIDAR Space
DIDAR Space lives on the upper floor of the Future building at ŌN Project—a flexible setting for conversation, live performance, workshops, shared tables, and the encounters that grow into DIDAR.
One space. Many ways to gather.
The DIDAR ecosystem
DIDAR turns dialogue into formats that connect knowledge, craft, business, culture, and the people behind them.
Candid conversations with the voices shaping the field.
Deep learning led by people who have done the work.
A trusted room for peers, decisions, and exchange.
A place to test new materials, models, and possibilities.
Research and intelligence for a changing industry.
Long-form voices from inside and beyond gold.
The wider industry, gathered around what comes next.
Recognition for work that genuinely advances the field.
Curated encounters with objects, ideas, and makers.
Program archive
Shams Langroudi read poetry. Ardeshir Rostami spoke about it. There was live music, and people gathered around one table. These nights are part of DIDAR’s archive.
It started here — 2026
1 Tir 1405
Poetry reading and live music, held in an intimate setting.
21 Khordad 1405
A live reading and conversation with the audience gathered close.
DIDAR Space
A live ensemble turned the upper floor into an intimate listening room.
DIDAR Space
A daytime gathering shaped around attention, pause, and shared experience.
In the making
DIDAR is being built through real rooms, working tables, and the people willing to imagine what an institution for the industry can become.
The first gathering
DIDAR 001 is intentionally small and carefully curated. It begins with a shared table, because the first act of an institution should be to listen.
DIDAR Podcast
DIDAR Podcast records the people, ideas, and lived experience behind the industry—without performance, interruption, or the pressure to turn every thought into a sound bite.
Propose a guest or conversationJoin the DIDAR guest list
Tell us who you are and what you bring to the conversation. Submissions are reviewed by the DIDAR team; completing the form does not automatically confirm attendance.
DIDAR Journal
A growing editorial space for the questions, practices, and people shaping gold beyond the object.
Enter the journal
02Gold economics · Production · Craft
A data-led analysis of how pure-weight buying drains orders, skills, jobs, and value creation from the industry.
Read the latest analysis ↗The conversation continues
DIDAR is being built with the people who believe this industry can become more connected, more intelligent, and more ambitious.